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Rebrand, website, and systems integration for century-old agricultural institution.


The Assignment

Abraham Baldwin Agricultural College is a 100 year old Georgia institution which was in need of an update to their visual identity, brand architecture, and communication strategy in addition to a massive website overhaul, cataloging and organizing thousands of pages of content.

The Solution

We led a brand evolution project and built an ADA compliant website that continues to serve as ABAC’s digital hub.


Increase in Site Speed

ADA Compliant

Fully certified by University System of Georgia


Increase in Admissions

A 21st Century Take On a 100 Year Old Brand

The evolved brand identity was inspired by the school’s unique history, giving it a modern update while respecting traditions. Our team visited the school’s library and studied 100 years of archival content to ensure that the brand captured the school’s history while setting sights ahead for ABAC’s growth.


Simplifying a Complex Website

We condensed thousands of web pages into a new streamlined website. The site is organized through custom content blocks so ABAC is able to build any page on the site by simply dragging and dropping branded content blocks. Additionally, we synced the site’s SharePoint database with their WordPress site to keep the school directory in sync.


ADA Remediation and Best-In-Class Compliance

We worked closely with ABAC and the University System of Georgia to build the new site using all ADA best practices. We built in a variety of systems to ensure the site was accessible by any potential user. The site passed all audits and was certified ADA compliant upon completion.

3 Owl is our technology superhero. They were by our side to help with our ADA remediation and built an awesome ADA friendly new website. They have integrated so many of our systems into our site — I am most impressed by the seamless Sharepoint Integration to our WordPress Directory. On top of all that, they work quickly and make it look easy!

What We Did



Brand Strategy
Accessibility Strategy
Social Media Strategy
Content Strategy

Web Design

Interface Design

Website Design
Directory Design



Visual Identity
Art Direction/Photography
Brand Guidelines Website

Web Development


Custom WordPress Development
Custom SharePoint Integration