Abraham Baldwin Agricultural College is a 100 year old Georgia institution in need of an update to their visual identity, brand architecture, and communication strategy in addition to a massive website overhaul, cataloging and organizing thousands of pages of content.
Visual Identity Evolution
Improvements to the brand identity were inspired by the school's unique history, giving it a modern update while respecting traditions. In addition to evolving ABAC's logo, we built a brand architecture that spanned its schools, departments, and administrative offices.
An Award Winning Website
The brand update has been successfully applied across the school and their now award-winning website is condensed to 200 pages with advanced integrations between systems for a greatly improved online experience. We condensed thousands of web pages into a new streamlined website with a huge focus on UI and ADA compliance, greatly improving the overall user experience.