Center Stage Atlanta
Center Stage is an entertainment space containing 3 venues: Center Stage, The Loft, and Vinyl. Our challenge was to create a visual system that represented the venue holistically.
The redesign needed the ability to evolve with each individual space. We created a modular system that literally acts as building blocks for each venue and can be easily adapted to feature new performers.
We visited the venues from sound check to packed house and discovered each one takes on the shape of the shows within. The brand needed to tie back to this malleable canvas and balance the needs from artist to audience.