Center Stage is an entertainment space containing 3 venues: Center Stage, The Loft, and Vinyl. Our challenge was to create a visual system that represented the venue holistically.
Center Stage Atlanta
Center Stage is an entertainment space containing 3 venues: Center Stage, The Loft, and Vinyl. The redesign needed the ability to evolve with each individual space. Our challenge was to create a visual system that represented the venue holistically. We created a modular system that literally acts as building blocks for each venue and can be easily adapted to feature new performers.
We visited the venues from sound check to packed house and discovered each one takes on the shape of the shows within. The brand needed to tie back to this malleable canvas and balance the needs from artist to audience.
Center Stage is a group of 3 venues with two separate ticketing platforms (Freshtix and Ticketmaster). Wec coded custom scripts for each ticketing platform to enable them to communicate with each other and import custom show data into the WordPress site. The site is then populated with the data, automatically organized and tagged, with custom treatment for each ticketing service.