Mellow Mushroom
A fresh website and integrated menus for everyone’s favorite trippy pizza brand.
Great American Cookies
Creating direct to consumer e-commerce capabilities and a new website for an iconic American bakery.
The Assignment
Great American Cookies was launching a new option of direct to consumer fresh baked cookies for the first time ever and needed an e-commerce platform directly integrated with their production facility.
The Solution
We created a highly customized WooCommerce site, connecting systems for a seamless experience from customer to factory to delivery. We also provided photography and art direction to ensure the site looked as great as it worked.
1200%
Increase in year-over-year holiday sales
10 Weeks
From kickoff to launch
Three
Brands in one multisite
Building an E-commerce Vertical Within a Legacy Business
Our team launched Great American Cookies’ first direct to consumer cookie delivery platform. We developed a custom WooCommerce website and synced it with an inventory management platform that integrated directly with their cookie production facility. All in time for Christmas 2019.
Scaling the Website with Custom Features
We designed a refreshed brand system with scaling in mind. Using modular components, the experience can now be mixed and matched to tell the right story, in the right context, at the right time.
Expanding Into a Three-Brand Multisite
We built an entire digital ecosystem housing three brands within one WooCommerce multisite including, Pretzelmaker and Marble Slab Creamery. The result is a delicious one stop shop with seamless functionality and maximum accessibility.
photography
We have captured a range of product photography for GAC from seasonal specials to behind the scenes production. The bright, crisp style shows off the product well and makes it shine across all touchpoints.
The 3 Owl team was extremely knowledgeable to help us bring our project to fruition. They were able to help us coordinate multiple vendors and lots of moving parts in a short amount of time to help us launch a new e-commerce brand on schedule. I’m proud of the work our internal team and 3 Owl dedicated to this project and excited to see the impact it will have on the future of our brand.
What We Did
Strategy
Brand Strategy
Social Media Strategy
Content Strategy
Interface Design
Website Design
Branding
Visual Identity
Copywriting
Art Direction/Photography
Brand Guidelines Website
Development
Custom WordPress Development