JumpSpark

The Jewish Federation of Greater Atlanta & Atlanta Jewish Teen Initiative were starting fresh. They were in need of a new name, brand identity, and website to promote their programs for teens and professionals in Atlanta’s Jewish community. Our team led workshops with parents and teens to help shape an identity with energy and professional confidence that appealed to both the learning opportunities and engaging activities in which students can participate.

After meeting with program participants and digging through significant category research, we landed on the name JumpSpark (n. An electric spark which jumps a gap in a previously open circuit.) The metaphor of connection and ignition made for a memorable name that ideally suited the brand and inspired the rest of the project.