Setting the new standard for Jewish non-profits in Atlanta.
Originally the “Atlanta Jewish Teen Initiative,” Jumpspark was in need of a full rebrand including naming, communication strategy, visual identity, and web presence.
Our team spent time with teens involved in the program to build an informed identity which spoke to participants, their parents, and mentors in the community. We also built a custom website to capture the new brand with an integrated calendar and events feature for streamlined organization.
Naming a Teen Initiative
The first step in elevating JumpSpark’s presence in the market was updating their name to something more appealing to teens while still representing their brand in a professional and authoritative manner. Check out our article on the naming process and how we landed on “Jumpspark.”
Building Brand Guidelines
Our team built brand guidelines to capture how JumpSpark communicates visually and linguistically to both parents and teens. As the organization has evolved, these guidelines continue to serve as the brand’s north star.
Award Winning Website
JumpSpark’s website continues to evolve as the organization grows. We have built a custom events calendar, editorial style blog, and flexible page builders to keep the site up to date with JumpSpark’s initiatives. The site has won multiple awards and is referenced as a best-in-class site within the national Jewish Teen Initiative.
I attribute a lot of our success to the strong branding and marketing foundation 3 Owl built. They’re amazing. They care deeply about the work that they do. I don’t even have a sense of how many clients they have because I feel that they are just dedicated to us. Whenever I talk to anyone on the team, I feel like they know exactly what is going on with us. It’s a very personal and warm engagement. We feel very cared for.
What We Did
Social Media Strategy
Events Calendar Design
Custom WordPress Development