Papi’s Cuban Grill

Papi’s Cuban Grill is a successful group of Cuban restaurants that needed photography and a website redesign to better tell their story while growing their franchise model.

Photography

At the core of our work with Papi's is lively photography to show off the true heart of the restaurant: the food. Our design team and photographer worked closely together to create page layouts where the photos could shine and highlight important info for customers and potential franchisees.

Process

The benefits of Papi’s new photography and site were almost immediate. Site traffic increased by 100% over the first 6 months, email entries increased 10 fold, and local page listings saw major improvement. They also experienced an uptick in franchisee requests and have continued growing ever since.

Project Members

David Feldman
Sara Norman