Previously “Alliance Biomedical Research,” Vitalink needed a full rebrand including naming, visual identity, and communication strategy, with the end goal of improving integration of all their testing facilities.
A new name and brand identity gave the company a needed update and, once applied to websites, created a new sense of cohesion across the organization. Through our research, we determined a B2B patient recruitment platform was a necessary strategic move to better attract and speak directly to patients. This resulted in a second patient-facing recruitment site.
Patients recruited in 45 days for vaccine studies
Of patient database build through digital ads
A Robust Digital Ecosystem for Patient Recruitment and Business Development
We built a custom patient recruitment website to help build Vitalink’s patient database. The site had a softer version of the corporate brand and included a secondary color palette and patient-focused language. We built a variety of tracking tools into the site to give us deep insights into metrics across our recruitment efforts.
Digital Advertising to Recruit for Moderna Covid-19 Vaccine
Our team launched an integrated marketing campaign in three weeks: from agreement to launch of the patient recruitment for Moderna’s Covid vaccine study. Our campaign included digital ads, print ads, and a broadcast commercial. We were able to exceed recruitment goals by 500% and led VitaLink to being one of the top recruiting sites in the nation, helping to bring the Moderna Covid-19 vaccine safely to market.
They’re absolutely stellar — we’ve been nothing but pleased. 3 Owl’s account management team is in constant contact with me, keeping me updated on everything that goes on. Their knowledge of our industry [pharmaceutical] that stands out. They work in several industries but have a good understanding of how our company works and what our needs are because they’ve put in the time and are willing to learn. It’s a more collaborative process that’s not always particularly common with outside marketing teams.
What We Did
Social Media Strategy
Brand Guidelines Website
Custom WordPress Development