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VitaLink Research

A new brand and two websites for a network of clinical research facilities.

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The Assignment

Previously “Alliance Biomedical Research,” Vitalink needed a full rebrand including naming, visual identity, and communication strategy, with the end goal of improving integration of all their testing facilities.

The Solution

A new name and brand identity gave the company a needed update and, once applied to websites, created a new sense of cohesion across the organization. Through our research, we determined a B2B patient recruitment platform was a necessary strategic move to better attract and speak directly to patients. This resulted in a second patient-facing recruitment site.

1,000

Patients recruited in 45 days for vaccine studies

30%

Of patient database build through digital ads

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A New Identity After A Merger

Our team helped rename ABR to VitaLink and built an entire branding system around the new name. This included brand language, voice and tone, brand architecture, and a modular design system to help VitaLink as it expanded across the region.

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A Robust Digital Ecosystem for Patient Recruitment and Business Development

We built a custom patient recruitment website to help build Vitalink’s patient database. The site had a softer version of the corporate brand and included a secondary color palette and patient-focused language. We built a variety of tracking tools into the site to give us deep insights into metrics across our recruitment efforts.

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Digital Advertising to Recruit for Moderna Covid-19 Vaccine

Our team launched an integrated marketing campaign in three weeks: from agreement to launch of the patient recruitment for Moderna’s Covid vaccine study. Our campaign included digital ads, print ads, and a broadcast commercial. We were able to exceed recruitment goals by 500% and led VitaLink to being one of the top recruiting sites in the nation, helping to bring the Moderna Covid-19 vaccine safely to market.

They’re absolutely stellar — we’ve been nothing but pleased. 3 Owl’s account management team is in constant contact with me, keeping me updated on everything that goes on.  Their knowledge of our industry [pharmaceutical] that stands out. They work in several industries but have a good understanding of how our company works and what our needs are because they’ve put in the time and are willing to learn. It’s a more collaborative process that’s not always particularly common with outside marketing teams.

Charlie Jordan

VP of Client Services
VitaLink Research

What We Did

Strategy

Strategy

Brand Strategy
Social Media Strategy
Content Strategy

Web Design

Interface Design

Website Design

Branding

Branding

Visual Identity
Copywriting
Art Direction/Photography
Brand Guidelines Website

Web Development

Development

Custom WordPress Development