3Owl exists to help restaurant brands take flight digitally without losing their way.

We are a digital experience agency built for complexity. Multi-unit operations. Portfolio brands. Leaders navigating growth, integration, and change. We partner with teams who care deeply about guest experience and understand that technology only matters when it works in the real world.

Our work lives at the intersection of brand, commerce, and platform strategy. Websites. Ordering experiences. Native apps. Multi-brand systems. Everything we build is designed to perform today and adapt tomorrow.

We stay intentionally focused. Restaurants are our home. That depth lets us move faster, ask better questions, and design with a level of empathy that only comes from lived experience.

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Values

Mixed with true mastery, capability, and hospitality.

Our values are not words on a wall. They show up in how we listen, how we challenge assumptions, and how we stay accountable to the outcomes we help create. We live them in the details, in the follow through, and in the care we bring to every partnership.

Humble Confidence

We’re not ones to brag, but we’re good at what we do and have proven that to ourselves and our clients. The work works. Our confidence comes from producing real results through best in class brands and technology built for growth.

Agile & Adaptable

We live in solutions mode. There’s no brand or tech problem we can’t figure out. We keep our team lean because red tape gets in the way of great work. No meetings about meetings here. We communicate well and work hard.

Practical Optimism

We aren’t afraid to think ideally and dream big. Celebrating small wins (and big ones) and looking for the good in every situation is at the center of all we do.

Wildly Transparent

We treat each other and our clients the way we want to be treated: with honesty, respect, and each other’s best interests in mind.

Agency Team

Built by people who have lived the work

Our team brings deep restaurant experience from martech, restaurant technology, and multi-unit operations. We have been deliberate in assembling people who understand the pressures behind the screen and know how to build digital systems that actually hold up in service.

Picture of David Feldman

David Feldman

Founder & President

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Picture of Joseph Szala

Joseph Szala

Partner & Vice President

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Picture of Martin Lauber

Martin Lauber

Partner

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Picture of Kat Byers

Kat Byers

Account Director

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Picture of Warwick McLaren

Warwick McLaren

Account Director

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Picture of Adam Leon

Adam Leon

Director of Product

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Picture of Cristian Dumitru

Cristian Dumitru

Director of Engineering

Picture of George Villado

George Villado

Technical Project Manager

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Picture of Juan Rojas

Juan Rojas

UX/UI Design

Picture of Andrea Milian

Andrea Milian

UX/UI Design

Picture of Justine Diza

Justine Diza

Support Project Manager

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Picture of Lottie Gavason

Lottie Gavason

Support Manager

Books Written by Leadership

Ideas forged through practice

Our thinking is shaped by the work we do and refined through the ideas we share. The books written by David Feldman, our founder, and Joseph Szala, partner and Vice President, reflect the same principles we bring to our clients every day. Clarity, restraint, and systems designed to grow with intention.

Book written by David Feldman, Small By Design

Small by Design

The Entrepreneur’s Guide For Growing Big While Staying Small

The Bullhearted Brand

Building Bullish Restaurant Brands That Charge Ahead of the Herd

Book written by Joseph Szala, Mass Behaving

Mass Behaving

Unlock the Power of Branding with Archetypes

Quiet Killers

What's Sabotaging Your Restaurant Brand's Growth & How to Stop It