Articles

There are few things more challenging throughout the branding process than naming a business or product. It takes condensing a mountain of information into a few words that perfectly capture a brand that accurately encompasses who you are, and meanwhile acts as the first impression your brand will hold onto forever. It’s the thing that needs to stick right away, because if it doesn’t, it will leave you starting at…

There are few things more challenging throughout the branding process than naming a business or product. It takes condensing a mountain of information into a few words that perfectly capture a brand that accurately encompasses who you are, and meanwhile acts as the first impression your brand will hold onto forever. It’s the thing that needs to stick right away, because if it doesn’t, it will leave you starting at…

Does this situation sound familiar to you? You hire an agency to redesign your website. After some initial discovery, they come back to you with a variety of homepage iterations. Maybe some people on your team like one approach, while others like a different one, and some don’t like any of them at all. The process lurches forward, stalls, backtracks and takes twice as long (and costs twice as much)…

Years of Investments in Brand Development and Digital Infrastructure Led to an Overnight Success that Caught the Attention of Moderna and Operation Warp Speed On July 27, 2020, in the depths of the COVID-19 pandemic, the NIH’s National Institute of Allergy and Infectious Diseases (NIAID) and biotech company Moderna announced that they had begun phase 3 trials of mRNA-1273, a candidate COVID-19 vaccine. According to CNN, on that day the…

Agility is often cited as one of the key advantages small companies have over larger competitors. But small businesses can be equally slow—even if for different reasons. While massive corporations may be weighed down by bureaucratic burdens, small companies are often stalled by a lack of quality systems. Small-by-design companies, however, strike a balance. They streamline repeatable processes, continually refining for greater efficiency without crushing creativity under over-engineered infrastructure. True…