Gen Z Dishes on Loyalty – This is What You Need to Know
When it comes to loyalty programs, the rules are changing—and no group is rewriting them faster than Gen Z. A recent collaboration between Vital, Punch, and our team uncovered some critical insights into what this demographic values in loyalty programs. While some findings align with long-standing trends, others could make you rethink your entire approach. […]
[VIDEO] Mason Wiederhorn from FAT Brands
The co-branded digital experience for Great American Cookies and Marble Slab Creamery is a sweet treat in itself—combining two iconic brands into one seamless ordering platform that elevates customer convenience. This experience integrates mobile and online ordering for both brands based on Olo, allowing users to effortlessly customize, order, and enjoy their favorite cookie-cake combos […]
Rapturous Welcomes Adam Leon as Senior Product Designer to the Team
Atlanta, GA – August 27, 2024 – Rapturous, a restaurant-focused digital transformation wing of 3 Owl, is elated to announce the appointment of Adam Leon as Senior Product Designer. Adam brings a wealth of experience in restaurant-specific technology, poised to elevate our offerings and enhance our clients’ digital experiences. Adam Leon, a visionary in the […]
Maximizing Restaurant ROI with the Pareto Principle
Leveraging the Pareto Principle is all about finding the 20% of elements that have 80% of effect on the digital experience. It’s the key to incremental innovation with restaurant ordering and loyalty experiences.
Realizing Post-Order Engagement Magic for Restaurant Brands
Ensuring a smooth online ordering process is essential, but what happens after the order is placed? This often-overlooked waiting period presents a joyous opportunity to engage your guests and build loyalty. By leveraging innovative strategies and advanced systems like Braze, restaurants can transform this time into a positive touchpoint, enhancing client satisfaction and optimizing the […]
Unlocking the Future of Restaurant Reservations
Exciting news just broke in the restaurant tech world: American Express has acquired the restaurant reservation platform Tock. This new addition joins their other acquisition, Resy, creating a tantalizing possibility for the future of restaurant reservations. Will these platforms merge? Will they strategically target different market segments? Only time will tell. However, this news sparks […]
3 Ways to Fix the Restaurant Loyalty Points Problem
Loyalty programs hold immense potential to elevate guest experiences and boost brand engagement. However, many programs falter due to a fundamental issue—guests often struggle to understand the true value of their points. This gap in comprehension can stifle participation and reduce the effectiveness of these initiatives. But fear not, forward-thinking brand leaders! Let’s explore innovative […]
Why UX should be considered in restaurant menu naming and categorization
Crafting a joyous and memorable menu is about more than just mouth-watering dishes and clever names. It’s about creating a user-friendly experience that’s based in intuitive thinking that allows people to find what they want. This is all about leveraging User Experience (UX) for better menu design and engineering. Getting creative with product names is […]
The Hidden Pitfall of Custom Icons in Digital Experience Design
Icons have long been heralded as a powerful tool to streamline actions and enhance user experiences in the realm of UX and UI design. Their ability to trigger quick recognition and memory recall makes them invaluable. However, there’s a counterintuitive twist: custom icon designs may actually be harming the digital experience. Let’s delve into the […]
Delivering Value in a Changing Market for Restaurant Brands
As a restaurant brand, delivering value to customers has never been more critical. A recent Technomic study covered by Nation’s Restaurant News highlights a shift back to 2020-era price sensitivities, driven by economic pressures such as high credit card balances and persistent inflation. Here’s what industry leaders need to know: Key Trends and Insights 1. […]