The Fight Between Branding and Transactions in Multi-Unit Restaurant Website Strategies
When multi-unit restaurant leaders deliberate over their website strategy, the debate often circles around whether to prioritize branding or focus on transactional capabilities. However, this binary choice overlooks a critical aspect of modern marketing: the integration of branding within transactional experiences. The essence of a successful restaurant website lies not just in facilitating transactions, such […]
The Fall of the Traditional Restaurant Loyalty App
The traditional restaurant loyalty app seems to be on the brink of extinction. The idea that a multiunit restaurant brand—outside the league of giants like Starbucks or notable pizza brands—can launch an app and reap substantial rewards is fading fast. The reason? Consumer reluctance to clutter their smartphones with yet another app is a significant […]
Loyalty 3.0 for Restaurant Brands: It’s not the tools, it’s the program
Customer loyalty is no longer just about punch cards or point systems. For restaurant brands, the evolution of loyalty programs into what can be termed “Loyalty 3.0” revolves around leveraging technology to enhance personalization, deepen engagement, and ultimately drive preference. At the core of this shift is a profound understanding of today’s guests—their preferences, behaviors, […]
Rethinking Hospitality: A New Opportunity for Restaurant Teams Amidst Rising Minimum Wages
In states across the United States, the rising minimum wage is sparking a revolution in how restaurants operate and deliver customer experiences. While this financial adjustment is aimed at improving the livelihoods of many workers, it also presents a unique opportunity for quick-service restaurants (QSRs) and full-service restaurants (FSRs) to innovate in delivering hospitality and […]
Witnessing the digital restaurant revolution: an agency owner’s 15 year journey
Reflecting on the past 15 years of running an agency, I feel both grateful and fortunate to have supported our restaurant clients through their digital transformation journeys. Starting from the modest beginnings of restaurant websites to today’s sophisticated, commerce-centric platforms, this transformation tells a story of evolving technology, changing dining habits, and shifting consumer expectations. […]
The resurgence of “value” as an order driver & how to avoid the misconceptions
Panera’s sweeping menu changes focus on Value as a driver, but this doesn’t mean they’re going dollar menu and neither should you.
Guest Checkout and Better Ways to Incentivize User Registration
In the highly competitive restaurant industry, understanding the value of customer data is crucial. The end goal for restaurants is not just to gather as much information from their guests as possible but to encourage them to willingly register for an account, add their phone number, and join the loyalty club. This approach allows for […]
Restaurants are set to win big with mixed reality experiences thanks to Apple
This article was originally published on Nation’s Restaurant News Virtual Reality hardware products have been akin to flash paper. They burn real hot then quickly fizzle out, having barely scratched the surface of adoption. With the introduction of Apple Vision Pro, things are poised to change, and rapidly. The tech giant has a notable history […]
Elevate Your Restaurant’s Online Ordering Experience with Custom Front-End Design on Olo’s Platform
As restaurant CMOs, CIOs, and CTOs continue to embrace digital ordering solutions like Olo, it’s crucial to consider the value of creating a unique and engaging customer experience. While Olo’s white label solution provides a solid foundation, engaging an agency to build a custom front end on top of the Olo platform can offer numerous advantages. In this blog post, we will explore the benefits of partnering with an agency to create a tailored online ordering experience that sets your restaurant apart from the competition.
How Small Companies Can Scale Quickly
Agility is often cited as one of the key advantages small companies have over larger competitors. But small businesses can be equally slow—even if for different reasons. While massive corporations may be weighed down by bureaucratic burdens, small companies are often stalled by a lack of quality systems. Small-by-design companies, however, strike a balance. They […]