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Restaurant Websites

The Fight Between Branding and Transactions in Multi-Unit Restaurant Website Strategies

When multi-unit restaurant leaders deliberate over their website strategy, the debate often circles around whether to prioritize branding or focus on transactional capabilities. However, this binary choice overlooks a critical aspect of modern marketing: the integration of branding within...
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Restaurant Technology

The Fall of the Traditional Restaurant Loyalty App

The traditional restaurant loyalty app seems to be on the brink of extinction. The idea that a multiunit restaurant brand—outside the league of giants like Starbucks or notable pizza brands—can launch an app and reap substantial rewards is fading...
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Expert Insights

Loyalty 3.0 for Restaurant Brands: It’s not the tools, it’s the program

Customer loyalty is no longer just about punch cards or point systems. For restaurant brands, the evolution of loyalty programs into what can be termed “Loyalty 3.0” revolves around leveraging technology to enhance personalization, deepen engagement, and ultimately drive...
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Restaurant Technology

Creating Killer Kiosks: Why Having One Isn’t Enough for Your Restaurant’s Success

As technology intertwines with daily life more seamlessly than ever, and the rising costs of labor seem to have no end, restaurant brands are turning to digital kiosks as a way to enhance operational efficiency and guest satisfaction. However,...
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Restaurant Technology

Rethinking Hospitality: A New Opportunity for Restaurant Teams Amidst Rising Minimum Wages

In states across the United States, the rising minimum wage is sparking a revolution in how restaurants operate and deliver customer experiences. While this financial adjustment is aimed at improving the livelihoods of many workers, it also presents a...
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Restaurant Websites

How the Peak-End Rule Can Transform Your Restaurant’s Guest Experience

In today’s rapidly evolving restaurant landscape, the Peak-End Rule emerges as a pivotal strategy for crafting memorable guest experiences both in person and through digital touchpoints. This psychological principle suggests that people judge an experience largely based on how...
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Restaurant Websites

Captivating Hospitality Through UX Principles: A Seamless Fusion

Digital interactions often precedes the physical handshake or the warmth of a greeting, and now more than ever digital experiences are the ONLY interaction with guests. How can restaurant brands extend their hospitality into the digital experience? The answer...
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Expert Insights

Witnessing the digital restaurant revolution: an agency owner’s 15 year journey

Reflecting on the past 15 years of running an agency, I feel both grateful and fortunate to have supported our restaurant clients through their digital transformation journeys.  Starting from the modest beginnings of restaurant websites to today’s sophisticated, commerce-centric...
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Expert Insights

Realizing better results for multi-unit restaurant brands with little known law

There are many laws that restaurant leaders have on their radar today, but there is one law that's little known or often overlooked. And this law is the key to realizing fantastic results across ever part of a restaurant...
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