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Small Company, Big Ideas: How To Become An Effective Thought Leader

Intimidated by the idea of jumping into thought leadership? Perhaps redesigning your own thinking about it will help. Thought leadership isn’t about delivering some grand ivory tower thesis or accumulating intimidating bylines from elite publications. Rather, it’s thinking more...

UX Trends & Best Practices

ARIA: 5 Best Practices for Screen Readers and Other Assistive Devices

Imagine this experience: You go to a website to search for critical information you need to do your job. Or to order a refill of an important prescription. Or to download the new album that your favorite band just...

A Contractor Playbook For Companies That Are Small By Design

Now more than ever, the value your company creates is not dependent on your size, and the clutter of conventional growth often crowds out actual impact. In my experience, it’s far better to assemble only the truly essential resources...

Tech Stack/Tools

Stop Worrying About Your Digital Tools And Focus On Your Thinking

There are few things more challenging throughout the branding process than naming a business or product. It takes condensing a mountain of information into a few words that perfectly capture a brand that accurately encompasses who you are, and...

Converting Your Clients Into Salespeople (So They Can Sell Your Work For You)

Let’s face it: Great creative work often gets derailed because a key stakeholder who you’ve never met doesn’t get it or just really never liked the color orange. I’m not talking about agencies pushing self-indulgent conceptual flourishes that feed...

Digital Strategy

4 Ways to supercharge your WordPress site with integrations

We’re long past the days when WordPress was seen as “just a blogging platform.” WordPress is now the Internet’s most popular Content Management System (CMS): the platform powering 35% of the world’s websites. But an even more momentous paradigm shift...

Small Businesses Can Tell The Tale Of Big Success (If They Think About Their Own Stories First)

Stories create meaning and bind us to each other. Even Don Draper knew that the best advertising starts with a story. Stories are also the great equalizers of entrepreneurial endeavors — particularly when connecting with clients. While it’s true...

How To Build Resilient Client-Agency Relationships In An Age Of Uncertainty

With the decline of the agency of record (AOR) model and the median tenure of CMOs at major U.S. consumer brands having fallen to less than three years, conventional wisdom says that client-agency relationships have a natural “lifespan.” I often hear agency leaders...

How David Feldman brings sweet music to brands

As seen in Emory Business Magazine What started out as a way to help students succeed in a marketing competition ended up catapulting a small business into the big leagues. As a student, David Feldman 08BBA, founder of the creative...

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