Witnessing the digital restaurant revolution: an agency owner’s 15 year journey
Reflecting on the past 15 years of running an agency, I feel both grateful and fortunate to have supported our restaurant clients through their digital transformation journeys. Starting from the modest beginnings of restaurant websites to today’s sophisticated, commerce-centric platforms, this transformation tells a story of evolving technology, changing dining habits, and shifting consumer expectations. […]
Guest Checkout and Better Ways to Incentivize User Registration
In the highly competitive restaurant industry, understanding the value of customer data is crucial. The end goal for restaurants is not just to gather as much information from their guests as possible but to encourage them to willingly register for an account, add their phone number, and join the loyalty club. This approach allows for […]
Building an Inclusive Digital Experience: The Importance of ADA Compliant Multi-Unit Restaurant Websites
After serving neighborhoods across the Carolinas for more than 20 years, Hickory Tavern was in need of a refreshed experience, from brand identity through website, that would immerse their most loyal patrons while realizing optimal, measurable returns.
Elevate Your Restaurant’s Online Ordering Experience with Custom Front-End Design on Olo’s Platform
As restaurant CMOs, CIOs, and CTOs continue to embrace digital ordering solutions like Olo, it’s crucial to consider the value of creating a unique and engaging customer experience. While Olo’s white label solution provides a solid foundation, engaging an agency to build a custom front end on top of the Olo platform can offer numerous advantages. In this blog post, we will explore the benefits of partnering with an agency to create a tailored online ordering experience that sets your restaurant apart from the competition.
How Small Companies Can Scale Quickly
Agility is often cited as one of the key advantages small companies have over larger competitors. But small businesses can be equally slow—even if for different reasons. While massive corporations may be weighed down by bureaucratic burdens, small companies are often stalled by a lack of quality systems. Small-by-design companies, however, strike a balance. They […]
The ADA and Universal Design: Building a Better Blueprint
In the early days of the Americans with Disabilities Act (ADA), it became common to see wheelchair ramps retrofitted to the entrances of stores, restaurants, libraries, government centers, and other businesses and public buildings. They were often added as an afterthought to architecture that had not been designed with accessibility in mind. Building engineers later […]
Small Company, Big Ideas: How To Become An Effective Thought Leader
Intimidated by the idea of jumping into thought leadership? Perhaps redesigning your own thinking about it will help. Thought leadership isn’t about delivering some grand ivory tower thesis or accumulating intimidating bylines from elite publications. Rather, it’s thinking more deeply about foundational ideas, leaning into leading conversations, connecting to others in a broader context and […]
ARIA: 5 Best Practices for Screen Readers and Other Assistive Devices
Imagine this experience: You go to a website to search for critical information you need to do your job. Or to order a refill of an important prescription. Or to download the new album that your favorite band just dropped. You navigate to the site, but you have to hunt for five minutes before you […]
A Contractor Playbook For Companies That Are Small By Design
Now more than ever, the value your company creates is not dependent on your size, and the clutter of conventional growth often crowds out actual impact. In my experience, it’s far better to assemble only the truly essential resources and learn how to apply them well, all while staying deliberately, proudly small by design. My […]
Stop Worrying About Your Digital Tools And Focus On Your Thinking
There are few things more challenging throughout the branding process than naming a business or product. It takes condensing a mountain of information into a few words that perfectly capture a brand that accurately encompasses who you are, and meanwhile acts as the first impression your brand will hold onto forever. It’s the thing that […]