Converting Your Clients Into Salespeople (So They Can Sell Your Work For You)
Let’s face it: Great creative work often gets derailed because a key stakeholder who you’ve never met doesn’t get it or just really never liked the color orange. I’m not talking about agencies pushing self-indulgent conceptual flourishes that feed our own egos and win us awards. I’m talking about bold creative concepts that your best […]
4 Ways to supercharge your WordPress site with integrations
We’re long past the days when WordPress was seen as “just a blogging platform.” WordPress is now the Internet’s most popular Content Management System (CMS): the platform powering 35% of the world’s websites. But an even more momentous paradigm shift is underway, a leveling-up of WordPress’ capabilities of which few companies are aware. WordPress is becoming […]
Small Businesses Can Tell The Tale Of Big Success (If They Think About Their Own Stories First)
Stories create meaning and bind us to each other. Even Don Draper knew that the best advertising starts with a story. Stories are also the great equalizers of entrepreneurial endeavors — particularly when connecting with clients. While it’s true that large companies can sometimes lean on numbers to sell their services, as a small-by-design company, […]
How To Build Resilient Client-Agency Relationships In An Age Of Uncertainty
With the decline of the agency of record (AOR) model and the median tenure of CMOs at major U.S. consumer brands having fallen to less than three years, conventional wisdom says that client-agency relationships have a natural “lifespan.” I often hear agency leaders say it’s about three years. Get in, do good work, make some money, then move on. […]
How David Feldman brings sweet music to brands
As seen in Emory Business Magazine What started out as a way to help students succeed in a marketing competition ended up catapulting a small business into the big leagues. As a student, David Feldman 08BBA, founder of the creative agency 3 Owl, excelled at team presentations and developing strategy and marketing for real-world clients. In […]
The ADA and Universal Design: Why Do We Develop Accessible Web Experiences?
Why do we develop accessible websites? And what does it even mean for a website to be accessible? The answers lay in a complicated 60-year history of disability activism and in 30-year-old legislation created before the web. It’s a story of U.C Berkeley wheelchair renegades who took sledgehammers to sidewalk curbs, a visionary architect who […]
You Don’t Have to “Fake It Till You Make It”. Just Ask More Questions.
Like many other writers and creatives, I worked in restaurants for a long time while trying to figure out my career path. That experience taught me a range of important things in my life. In a busy restaurant, for instance, you learn how to deal with difficult people, prioritize organization, and remain detail oriented. And […]
WP Engine spotlights Great American Cookies’ website
