Center Stage is an entertainment space containing three venues: Center Stage, The Loft, and Vinyl. Our assignment was to create a visual system that represented the venue holistically.
We visited the venues from sound check to packed house and discovered each one takes on the shape of the shows within. The brand needed to tie back to this malleable canvas and balance the needs from artist to audience.
The simple yet striking design lends itself well to applications from web to physical branding throughout the venues and has been seamlessly adapted to all touchpoints associated with the venue. We still get excited to see the signage as we’re heading up West Peachtree Street.