Rumbling Bald is an idyllic lake community nestled in the North Carolina mountains. It was in need of a brand overhaul, both for their physical and online presence.
We reimagined the Rumbling Bald brand and built a significant library of assets, including a refreshed website, visitor guides, and a variety of other collateral and marketing tools.
A New Brand Identity
Inspired by the natural gifts of the Appalachian foothills, we built an entirely new brand system for Rumbling Bald including all new language, a full brand kit, refreshed logo, and an extensive library of new photography.
Wayfinding and Additional Creative
As a community with two championship-length golf courses and numerous amenities spanning over 3600 acres, Rumbling Bald had a significant amount of signage and wayfinding in need of updating.By creating an easy-to-implement brand and scalable elements, were were able to update all Rumbling Bald’s touchpoints with ease and create an updated look across the property.
We won a national award for the branding work 3 Owl completed for our company. We believe the new brand accurately captures the essence of who we are for the first time in our existence. Their ability to synthesize all of our offerings and activities into an effective purpose statement that encompasses who we are was so impressive. They were able to convert their thought and creative work into a tangible brand. It was a targeted process that was fun to be a part of.
What We Did
Social Media Strategy
Brand Guidelines Website
Custom WordPress Development