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Great American Cookies

Creating direct to consumer e-commerce capabilities and a new website for an iconic American bakery.


The Assignment

Great American Cookies was launching a new option of direct to consumer fresh baked cookies for the first time ever and needed an e-commerce platform directly integrated with their production facility.

The Solution

We created a highly customized WooCommerce site, connecting systems for a seamless experience from customer to factory to delivery. We also provided photography and art direction to ensure the site looked as great as it worked.


Increase in year-over-year holiday sales

10 Weeks

From kickoff to launch


Brands in one multisite


Building an E-commerce Vertical Within a Legacy Business

Our team launched Great American Cookies’ first direct to consumer cookie delivery platform. We developed a custom WooCommerce website and synced it with an inventory management platform that integrated directly with their cookie production facility. All in time for Christmas 2019.


Scaling the Website with Custom Features

We designed a refreshed brand system with scaling in mind. Using modular components, the experience can now be mixed and matched to tell the right story, in the right context, at the right time.


Expanding Into a Three-Brand Multisite

We built an entire digital ecosystem housing three brands within one WooCommerce multisite including, Pretzelmaker and Marble Slab Creamery. The result is a delicious one stop shop with seamless functionality and maximum accessibility.

The 3 Owl team was extremely knowledgeable to help us bring our project to fruition. They were able to help us coordinate multiple vendors and lots of moving parts in a short amount of time to help us launch a new e-commerce brand on schedule. I’m proud of the work our internal team and 3 Owl dedicated to this project and excited to see the impact it will have on the future of our brand.

What We Did



Brand Strategy
Social Media Strategy
Content Strategy

Web Design

Interface Design

Website Design



Visual Identity
Art Direction/Photography
Brand Guidelines Website

Web Development


Custom WordPress Development