Strategic Voice and Tone
The center of our Taco Mac work is the Voice and Tone Guide, a document designed to guide anyone speaking on behalf of the brand to do so in a way that matches up with their core principals. We established the focus of the voice, how to maintain said voice, and how to adapt to various situations and always sound, look, and feel like Taco Mac.
Vibrant food photography has played a huge role in growing the Taco Mac brand online. Our photographer works closely with the restaurant team regularly to keep photographs updated and on brand.
We created categories around Taco Mac’s focus of beer, wings, and sports to keep social content consistent and engaging for followers. With quality photography, regular engagement, and strategic content categories, we were able to double the brand’s Instagram following over the first 6 months.