Hickory Tavern

Best-in-class website for the Carolinas’ favorite hometown bar and grill.

The Assignment

After serving neighborhoods across the Carolinas for more than 20 years, Hickory Tavern was in need of a new website and brand work to make touchpoints cohesive across the brand.

The Solution

We built an entirely new web ecosystem for the brand which offers a refreshed current look and is built to optimize online ordering conversions while embracing the same feeling diners experience inside the restaurant’s physical locations.

30%

Increase in Conversion Rate

8 Hours

Saved per week with custom data integrations

Brand Refresh

By solidifying consistent brand elements and establishing an updated photography style, we were able to modernize the Hickory Tavern brand without losing the personality their customers have come to know and love since 1996.

Best in Class Website

We built the Hickory Tavern website from the ground up, giving deep consideration to the user experience to increase online ordering conversions and presenting the brand in a fresh way. A reimagined online menu architecture focused on highlighting best selling items paired with a user friendly location finder helped drive traffic to the right places without any distractions.

Connecting Digital Systems

We connected multiple different programs to create a better brand ecosystem which keeps customers connected and streamlines the ordering and loyalty experience. We pulled all store data from MomentFeed, loyalty program data from Punch, and built a custom Olo dashboard to track online ordering data. This connected system makes for better customer interactions and a more robust data deliverable for the client.

photography

We spent time at multiple Hickory Tavern locations to properly capture their food and environment and show off the brand's quality and hospitable spirit.